Magdalena Maczkowski and Erich Wohlmuth on Audi Retail Customer VR Solutions

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Magdalena Maczkowski and Erich Wohlmuth of Audi Business Innovation Virtual Reality Experience join Steve Waskul in the StudioXperience Broadcast Studio at SIGGRAPH 2017. During the interview, Magdalena and Erich discuss their experiences with VR and how VR has improved the customer experience at Audi dealerships.

About Magdalena Maczkowski

Magdalena Maczkowski is part of the digital retail team with Audi Customer IT Solutions which is part of Audi Business Innovation GmbH. Audio Business Innovation GmbH was formed in 2013 to implement and promote innovative business models. A team of specialists from a broad range of industries work closely in interdisciplinary teams within this organization.

About Erich Wohlmuth

Erich Wohlmuth is part of the digital retail team with Audi Customer IT Solutions which is part of Audi Business Innovation GmbH. Audio Business Innovation GmbH was formed in 2013 to implement and promote innovative business models. A team of specialists from a broad range of industries work closely in interdisciplinary teams within this organization.